35 Best Landing Page Examples Of 2025

A well-designed landing page can make or break your digital marketing success. In 2025, with rising ad costs and shorter attention spans, businesses must capture visitors’ interest within seconds. Studies show that the average conversion rate for landing pages is around 9.7%, but the best ones can achieve much higher rates with smart design, messaging, and optimization.

Landing pages are not just about looking good—they are about driving action. Whether it’s signing up for a service, downloading a guide, or making a purchase, your landing page is the gateway to conversions.

In this article, you’ll explore 35 of the best landing page examples of 2025. You’ll see how top brands use creative design, persuasive copy, and effective CTAs to turn visitors into customers—and how you can do the same.

What Is a Landing Page?

A landing page is a focused web page built to drive a specific action. Unlike a regular webpage that may have many links and goals, a landing page usually has one clear objective—like collecting leads, selling a product, or getting sign-ups.

Landing pages are commonly used in marketing campaigns, ads, or email promotions. When a user clicks on a link, they “land” on this page, which is designed to convert visitors into leads or customers.

Key Objectives of a Landing Page

• Lead generation (collecting emails or contact details)
• Product sales or service sign-ups
• Event registrations or webinar signups
• Free trial or demo requests

Types of Landing Pages

• Lead capture pages: Collect contact information.
• Click-through pages: Direct users to another page or offer.
• Squeeze pages: Focus on one quick action like newsletter sign-up.

A landing page plays a vital role in the customer journey, turning interest into action.

Key Elements of High-Converting Landing Pages in 2025

Essential Components

1. Clear and Compelling Headlines

The headline is the first thing users see—it should immediately convey your value proposition. Keep it short (under 10 words) and ensure it aligns with the visitor’s intent.

2. Persuasive Body Copy

Use benefit-driven and clear language. Focus on solving customer pain points. Break up content into short paragraphs or bullet points for easy reading.

3. Engaging Visuals and Multimedia

Images, videos, and animations can explain your product better than text alone. Maintain a cohesive color palette and balance visuals with whitespace.

4. Strong Call-to-Action (CTA)

A high-converting landing page has a clear CTA like “Start Free Trial”, “Get Started”, or “Sign Up Now.” Use contrasting colors and position CTAs prominently.

5. Social Proof Elements

Show testimonials, ratings, client logos, and user numbers to build trust. Highlight real people and data when possible.

6. Mobile Responsiveness

Most visitors browse via mobile, so landing pages must load fast and be easy to navigate on small screens.

Landing Page Optimization Best Practices

Design Strategies

• Keep your design clean and focused.
• Place critical information above the fold.
• Use F-pattern or Z-pattern layouts for better scanning.
• Add urgency through limited offers or countdown timers.

Technical Optimization

• Optimize images and scripts for faster loading.
• Add relevant meta descriptions and keywords.
• Simplify forms—only ask for essential info.
• Use A/B testing to refine performance.

Content Optimization

• Personalize messaging using dynamic content.
• Ensure your ad copy and landing page message match.
• Address objections through FAQs or clear explanations.

35 Best Landing Page Examples of 2025

Below are 35 inspiring landing page examples, organized by category. Each shows creative ways to design and optimize for conversions.

A. SaaS & Technology (10 Examples)

1. Netflix

Industry: Streaming Service Goal: Drive new subscriptions Why It Works:

• Clear headline: “Unlimited movies, TV shows, and more.”
• Minimal design with dark background for focus.
• Strong CTA: “Get Started.”
• Removes barriers by stating “Cancel anytime.”

2. GitHub

Industry: Software Development Platform Goal: Encourage sign-ups for enterprise and developers Why It Works:

• Clear CTA: “Sign up for free.”
• Clean design with strong social proof (millions of developers).
• Highlights core value: Collaboration and version control.
• Trust-building with recognizable brand logos.

3. Mailchimp

Industry: Email Marketing Software Goal: Increase new user registrations Why It Works:

• Headline clearly states benefit: “Turn Emails into Revenue.”
• Uses friendly illustrations and simple copy.
• Strong value proposition emphasizing growth and automation.
• One clear CTA: “Sign Up Free.”

4. Monday.com

Industry: Project Management Goal: Drive free trial signups Why It Works:

• Bright visuals with colorful interface mockups.
• Headline focuses on productivity and collaboration.
• Simple sign-up form with one field.
• Social proof from large brands like Coca-Cola and Hulu.

5. Dropbox

Industry: File Hosting and Collaboration Goal: Get users to try Dropbox Business Why It Works:

• Simple, white-background layout.
• Clear CTA: “Try for Free.”
• Highlights benefits: Secure storage and easy sharing.
• Subtle animation adds visual appeal without clutter.

6. Miro

Industry: Visual Collaboration Tool Goal: Encourage sign-ups and team collaboration Why It Works:

• Interactive visuals demonstrating whiteboarding features.
• Copy focuses on teamwork and innovation.
• CTA: “Start a Whiteboard.” feels action-oriented.
• Logos of major clients add credibility.

7. Notion

Industry: Productivity & Workspace Tool Goal: Increase free trial and app downloads Why It Works:

• Minimalist black-and-white aesthetic.
• Headline clearly conveys purpose: “All-in-one workspace.”
• Subtle animation showing product in use.
• Consistent CTAs encourage free signup.

8. Grammarly

Industry: AI Writing Assistant Goal: Free sign-ups and premium upgrades Why It Works:

• Headline addresses pain point: “Write with confidence.”
• Uses a real-time demo to showcase value.
• Prominent CTA button contrasts perfectly.
• Testimonials and star ratings build social proof.

9. Squarespace

Industry: Website Builder Goal: Encourage users to start a website Why It Works:

• Bold, minimal design with large visuals.
• Clear CTA: “Get Started.”
• Highlights creative freedom and ease of use.
• Integrated video background for engagement.

10. ExpressVPN

Industry: Cybersecurity & Privacy Goal: Drive paid subscriptions Why It Works:

• Clear headline: “Secure access, worldwide.”
• Trust indicators like 30-day money-back guarantee.
• CTA above the fold.
• Strong visuals showing global connection theme.

B. E-commerce & Subscription Services (8 Examples)

11. Blue Apron

Industry: Meal Kit Delivery Goal: New customer signups Why It Works:

• High-quality food photography builds appetite appeal.
• Headline emphasizes freshness and convenience.
• Discounts for first orders create urgency.
• Easy-to-navigate signup form.

12. Spotify

Industry: Music Streaming Goal: Drive Premium upgrades Why It Works:

• Minimal text with vibrant branding.
• Headline: “Get Premium for your family.”
• CTA button immediately visible.
• Social proof: millions of satisfied users.

Also Check: 11 Best Image Search Engines For Visual Content

13. Apple Arcade

Industry: Gaming Subscription Goal: Encourage free trials Why It Works:

• Engaging visuals of games in motion.
• Focused copy: “Unlimited games. One subscription.”
• CTA: “Try it free.”
• Showcases exclusivity and family sharing.

14. Prose

Industry: Custom Haircare & Skincare Goal: Personalized product purchases Why It Works:

• Interactive quiz for customization.
• Clean, modern design with pastel colors.
• CTA: “Get Your Formula.”
• Social proof: Customer stories and before/after images.

15. Storyworth

Industry: Personalized Gifting Goal: Gift subscriptions Why It Works:

• Emotional storytelling focus.
• Headline connects with sentimentality.
• Simple CTA: “Give Storyworth.”
• Clean layout with heartfelt testimonials.

16. Going (formerly Scott’s Cheap Flights)

Industry: Travel Deals Subscription Goal: Grow email list and memberships Why It Works:

• Focuses on savings and exclusivity.
• Headline: “Save up to 90% on flights.”
• Real savings examples as proof.
• Single-field email form boosts conversions.

17. Zola

Industry: Wedding Planning & Registry Goal: User registrations for wedding services Why It Works:

• Romantic, soft visuals match the theme.
• Personalized copy: “Plan your wedding with Zola.”
• Clear navigation and focused CTAs.
• Social proof: Trusted by thousands of couples.

18. Olipop

Industry: Healthy Beverage Brand Goal: Drive product purchases and subscriptions Why It Works:

• Bright and playful visuals reflect the brand’s fun personality.
• Headline: “A new kind of soda.” – instantly creates curiosity.
• Simple CTA: “Shop Now.”
• Social proof: Customer reviews and celebrity mentions.
• Clean design that feels refreshing—just like the product.

C. Financial Services & Fintech (4 Examples)

19. Oxygen

Industry: Digital Banking Goal: App downloads and account sign-ups Why It Works:

• Modern design with a tech-savvy appeal.
• Headline highlights benefit: “Banking for the new generation.”
• Real screenshots of the mobile app show credibility.
• Clear CTA: “Download the App.”

20. Wealthsimple

Industry: Investment Management Goal: Attract users for automated investing Why It Works:

• Soft, trustworthy visuals with minimal clutter.
• Benefit-driven message: “Invest your money, simply.”
• Comparison charts showing performance.
• Social proof from top financial publications.

21. Orchard

Industry: Real Estate Goal: Generate leads for home buying and selling Why It Works:

• Hero headline connects emotionally: “Buy before you sell.”
• Step-by-step visual guide explains the process.
• CTA stands out: “Get Started.”
• Testimonials from real homeowners build credibility.

22. Scale

Industry: AI Data Management Goal: Lead generation from enterprise clients Why It Works:

• Professional tone with dark, futuristic visuals.
• Clear statement: “The Data Platform for AI.”
• Case studies from major brands like OpenAI.
• Single, clean CTA: “Request a Demo.”

D. Service Platforms & Marketplaces (5 Examples)

23. DoorDash

Industry: Food Delivery Goal: Recruit new delivery drivers Why It Works:

• Headline: “Earn with DoorDash.”
• Simple, easy-to-fill form right on top.
• Short explainer video builds trust.
• CTA: “Sign Up to Dash.”

24. Overpass

Industry: Remote Hiring Marketplace Goal: Attract businesses to hire global talent Why It Works:

• Headline highlights efficiency: “Hire top remote sales talent.”
• Professional, clean visuals.
• Features section with icons adds clarity.
• CTA: “Find Talent.”

25. Teamway

Industry: Tech Talent Platform Goal: Sign up developers and designers Why It Works:

• Vibrant color contrast and bold typography.
• Emphasis on community-driven model.
• CTA: “Join the Network.”
• Subtle animations create engagement.

26. Alto

Industry: Luxury Rideshare Goal: Recruit professional drivers Why It Works:

• Premium, sleek visuals convey luxury.
• Clear copy: “Drive with Alto.”
• Uses brand story to highlight reliability and pay benefits.
• CTA stands out with soft contrast button.

27. LinkedIn Ads

Industry: B2B Advertising Goal: Generate leads for LinkedIn’s ad platform Why It Works:

• Professional tone with industry-focused messaging.
• Headline: “Reach the right professionals.”
• Interactive calculator to estimate ad reach.
• CTA: “Create Ad.”

E. Education & Professional Development (3 Examples)

28. Khan Academy

Industry: Online Education Goal: Encourage learning sign-ups and donations Why It Works:

• Headline: “You can learn anything.” – empowering and inclusive.
• Simple design with visuals of real students.
• CTA: “Start Learning.” and “Donate.”
• Highlights new AI learning assistant for 2025.

29. STEEZY

Industry: Online Dance Classes Goal: Free trial sign-ups Why It Works:

• Energetic visuals and motion-driven hero section.
• Headline: “Learn to dance anytime, anywhere.”
• CTA: “Start Free Trial.”
• Testimonials from users and influencers.

30. Skillshare

Industry: Creative Learning Platform Goal: Membership sign-ups Why It Works:

• Vibrant images of real creators.
• Headline focuses on empowerment: “Explore your creativity.”
• Free trial option above the fold.
• Uses video background for engagement.

F. Creative Tools & Productivity (3 Examples)

31. Pitch

Industry: Presentation Software Goal: App downloads and sign-ups Why It Works:

• Minimalist, clean layout with dark mode aesthetics.
• Headline: “Collaborate on beautiful presentations.”
• Live preview of the software interface.
• CTA: “Get Started.”

32. Canva

Industry: Graphic Design Platform Goal: Encourage new user sign-ups Why It Works:

• Bright visuals showcasing real designs.
• Headline: “Design anything, publish anywhere.”
• CTA buttons in multiple strategic spots.
• Templates and examples visible on the page.

33. Hootsuite

Industry: Social Media Management Goal: Free trial conversions Why It Works:

• Headline: “Manage all your social media in one place.”
• Real dashboard preview adds credibility.
• CTA: “Start Your Free Trial.”
• Testimonials from businesses and agencies.

G. Health, Wellness & Lifestyle (2 Examples)

34. Calm

Industry: Meditation & Sleep App Goal: App downloads and subscriptions Why It Works:

• Soothing color palette creates a relaxing experience.
• Headline: “Find your calm.”
• Gentle animations and calming imagery.
• CTA: “Try Calm for Free.”

35. Lawn Doctor

Industry: Local Lawn Care Service Goal: Local service inquiries Why It Works:

• Clear copy: “Get a greener, healthier lawn.”
• Simple quote form on top.
• Local trust elements (locations, reviews).
• CTA: “Get a Free Quote.”

Industry-Specific Landing Page Insights

A. SaaS Landing Pages

• Focus on free trials and demos to reduce commitment barriers.
• Include customer logo walls for credibility.
• Highlight features visually with screenshots or GIFs.

B. E-commerce Landing Pages

• Showcase product benefits with lifestyle imagery.
• Add scarcity tactics like “limited offer” or countdown timers.
• Include customer reviews and trust badges.

C. B2B Landing Pages

• Use case studies and ROI-focused messaging.
• Keep form fields longer for qualified leads.
• Add downloadable assets like whitepapers.

D. Local Business Landing Pages

• Include location-specific keywords.
• Display maps and service areas clearly.
• Add testimonials from local customers.

Common Landing Page Mistakes to Avoid

Even the best marketers can make landing page mistakes. Here are the top pitfalls to watch out for:

• Having too many CTAs that confuse users.
• Slow page loading due to heavy visuals.
• Poor mobile responsiveness.
• Missing or fake social proof.
• Vague or generic headlines.
• Overly long or complex forms.
• Inconsistent messaging between ads and landing page.
• Ignoring trust elements like SSL badges or guarantees.

Tools and Resources for Building Landing Pages

Landing Page Builders

• Unbounce – best for A/B testing and customization
• Landingi – beginner-friendly templates
• Leadpages – affordable and simple
• Instapage – enterprise-level design

Design Tools

• Canva or Figma for easy visuals

Testing & Analytics

• Google Optimize, VWO, Hotjar, and Crazy Egg for insights

Analytics Tools

• Google Analytics 4 for user behavior tracking

Together, these tools can help design, test, and optimize your landing pages for better conversions.

Landing Page Trends for 2025

Landing page designs continue to evolve. Here are some trends shaping 2025:

1. AI-Powered Personalization – Dynamic content that changes based on user data.
2. Interactive Experiences – Scroll-triggered animations and micro-interactions.
3. Video Backgrounds – Especially for SaaS and e-commerce brands.
4. Minimalist Design – Clean visuals with bold typography.
5. Dark Mode Options – Easy on the eyes and modern-looking.
6. Conversational UI – Chatbots that guide users to action.
7. Voice Search Optimization – Especially useful for mobile users.
8. Sustainability Messaging – Eco-friendly design themes and CSR highlights.

Conclusion

Landing pages are the heart of digital marketing success. From Netflix’s simplicity to Canva’s creativity, every brand in this list shows how great design and strategy work together to convert visitors.

The key takeaway?

• Keep it simple, focused, and user-centered.
• Use social proof, clear CTAs, and mobile-friendly layouts.
• Test regularly to find what resonates best with your audience.

Your perfect landing page won’t come from luck—it will come from data-driven improvements and user understanding. Start applying these insights today to boost conversions and achieve your marketing goals in 2025.