Original audio is any sound or voice that you create and upload yourself, rather than using licensed music or sounds already available in Instagram’s music library. When you create a Reel with your own voice, sound effects, or music, Instagram labels it as “original audio” and attributes it to your profile name.
Difference Between Original Audio and Licensed Audio
- Licensed Audio: Comes from Instagram’s built-in music library, including popular tracks with usage rights.
- Original Audio: Created or recorded by you, such as your voice, narration, music composition, or any unique sound clip.
Why Use Original Audio on Reels?
- Helps you stand out with unique content.
- Makes your brand voice recognizable.
- Others can reuse your audio, expanding your reach.
- Boosts the authenticity of your content.
How Instagram Tags and Attributes Original Audio
When you post a Reel with original audio, Instagram automatically tags it with “Original audio” along with your username. Other users can tap on your audio to create their own Reels using it, helping your content spread organically.
How To Create Your Own Original Audio for Instagram Reels
Record Directly Through the Instagram App
- Open the Instagram app and swipe right to access the camera.
- Tap on Reels at the bottom.
- Hit the microphone icon to record a voiceover or sound.
- Record your video and audio together or separately.
- Add effects or edit your sound using Instagram’s built-in tools.
Use External Audio Editing Apps
For more control over your audio quality, try third-party tools:
- CapCut: Great for syncing audio and video.
- InShot: Easy to add sound effects and background music.
- GarageBand (iOS): Ideal for composing original music.
After editing, import the audio into Instagram when uploading your Reel.
Create AI-Generated Audio for Reels
New in 2025: AI tools can now help you generate unique background scores, beats, and sound effects. Apps like LALAL.AI and Boomy allow you to create royalty-free sounds in minutes.
Add Voiceovers and Narrations
To add narration:
- Record your video without sound.
- Use the voiceover tool before posting.
- Tap Preview > Microphone icon > Record your narration.
Best Practices for High-Quality Audio Recording
- Use a good external mic or headset.
- Minimize background noise.
- Record in a quiet, echo-free room.
- Speak clearly and maintain consistent volume.
How To Add Your Original Audio to Instagram Reels
Step-by-Step: Uploading a Reel with Custom Audio
- Open Instagram and tap the ‘+’ icon to create a Reel.
- Record or upload your video.
Source: Captions AI - Tap the music note icon, then choose Import to add your own audio.
- Sync the audio with your video using the editor.
- Tap Next, add a caption, and share.
How to Sync Audio with Reel Video
Use the slider to match your audio with the action in your video. You can also:
- Trim the audio.
- Align beats with movement.
- Use slow motion or time effects for dramatic sync.
Adding Background Music, Effects, and Voiceovers
- Tap Audio > Add Music for background tracks.
- Use the Voiceover tool to narrate.
- Tap Effects > Sound Effects to add fun audio reactions like claps, swooshes, or pops.
Tagging or Naming Your Audio to Make It Discoverable
When you add original audio, Instagram may let you name your audio. Choose a clear, catchy name:
- Reflects the theme or emotion.
- Is easy to remember.
- Encourages reuse by others.
Also Check: How to Add Music to Instagram Posts for More Engagement
5 Tips to Create Trending Original Audio
1. Keep It Short and Hooky
Reels under 15 seconds perform best. Make sure your audio grabs attention in the first 3 seconds.
2. Make It Easy for Others To Use and Remix
Think about how others might use your sound in their own Reels. Can it be used for memes, dance challenges, or reactions?
3. Use Relatable and Universal Themes
Create audio that connects emotionally—humor, nostalgia, motivation, or daily struggles work well.
4. Avoid Copyrighted Content
Do not use copyrighted background music or clips. Even a few seconds of a song can cause your Reel to be taken down.
5. Name Your Audio Clearly and Creatively
A catchy name increases the chances of your audio being reused and going viral.
Editing Your Reel Audio Like a Pro
Trim and Adjust Audio Timing
Use Instagram’s editing tools to:
- Trim unwanted sections.
- Move the audio to match transitions or beats.
Use Captions to Complement Your Sound
Adding captions not only boosts accessibility but also helps with engagement. Instagram offers auto-captioning features to help.
Add Sound Effects for Engagement
Use subtle sound effects to make your content pop—like a camera click, whoosh, or chime. These can be added using Instagram or apps like Splice.
Tools for Audio Enhancement
- Instagram Editor: Best for basic edits.
- Third-Party Apps: Use if you want more creative control or professional-grade editing.
FAQs
Can I Use Someone Else’s Audio and Still Make It Original?
No. If you’re using someone else’s audio, even if you edit it, it won’t be tagged as “original audio” under your name.
How Do I Remove or Replace Audio After Uploading?
Unfortunately, once a Reel is uploaded, you cannot remove or change the audio. You’ll need to delete and re-upload the Reel.
Will My Audio Be Available for Others To Use?
Yes, if your profile is public. Other users can tap on your audio and use it in their own Reels, boosting your exposure.
Is There a Way To Track Audio Performance?
Not directly. However, you can tap on the audio title to see how many Reels have used it and how they’re performing.
Final Thoughts
Original audio is the secret weapon for creative storytelling on Instagram Reels. Whether it’s your voice, sound effects, or music, your unique sound helps you stand out in a crowded feed.
In 2025, with more tools than ever—including AI-generated audio and built-in editing features—there’s no limit to what you can create. So grab your mic, speak your truth, and watch your audio go viral!